Overview
Magical Flavor is the designated theme song of maimai MiLK, the arcade rhythm game's 2017 iteration marking a new era for the series. Composed by the prolific Vocaloid producer DECO*27 (Kosuke Terayama) and sung by Tia, the track stands apart from the typical high-energy rhythm-game fare with its relaxed 98 BPM, an unusually slow tempo that gives it a breezy, almost lounge-pop character. The arrangement was handled by emon (Tes.), with a music video produced by magarikado and jacket illustration by Shirogane Hina. Lyrically, the song paints a flirtatious café scene built around wordplay and a playful push-and-pull between the two voices, fitting the "MiLK" branding that permeated the version's dairy-themed aesthetic.
The song debuted on December 14, 2017, as a Survival Course exclusive, players could only hear it within a randomized course of历代theme songs. After the course period ended on January 22, 2018, it became unlockable by spending five Cheese (MiLK's in-game currency), and finally became available by default when MiLK PLUS launched in June 2018. Standard charts were designed by Tamagodoufu (玉子豆腐) for Expert and Happii (はっぴー) for Master, with the Master chart carrying a 13.3 difficulty constant. Nearly eight years later, in September 2025, Magical Flavor received DX charts as part of maimai でらっくす CiRCLE, initially unlockable through Circle Festa Season 1 at 20,000 FP. The DX Expert chart was designed by Safata (サファ太) and the DX Master by Kyomurin (きょむりん), rated at a 13.2 constant.
Videos
Charts
DX
BASIC
3(3)
174 notesDesigner: -|Tap 139Hold 9Slide 3Touch 20Break 3
ADVANCED
6(6)
225 notesDesigner: -|Tap 190Hold 13Slide 4Touch 12Break 6
EXPERT
10(10)
446 notesDesigner: サファ太|Tap 364Hold 39Slide 10Touch 14Break 19
MASTER
13(13.2)
547 notesDesigner: きょむりん|Tap 375Hold 56Slide 55Touch 41Break 20
STD
BASIC
3(3)
159 notesDesigner: -|Tap 149Hold 4Slide 4Break 2
ADVANCED
8(8)
269 notesDesigner: -|Tap 207Hold 40Slide 16Break 6
EXPERT
10+(10.6)
426 notesDesigner: 玉子豆腐|Tap 352Hold 41Slide 26Break 7
MASTER
13(13.3)
593 notesDesigner: はっぴー|Tap 477Hold 27Slide 75Break 14
Trivia
- Magical Flavor is the theme song of maimai MiLK, the first version to introduce the 'MiLK' sub-branding that later carried into maimai MiLK PLUS and FiNALE.
- The song was composed by DECO*27, a massively influential Vocaloid producer known for hits such as 'Hibana,' 'Nisoku Hokou,' and 'Ghost Rule,' and who has since crossed into mainstream J-pop.
- At 98 BPM, Magical Flavor is one of the slowest original songs in the maimai catalog, giving its charts a distinctly laid-back feel compared to the series' typical output.
- The arrangement was handled by emon (Tes.), a producer and arranger who has contributed to numerous VOCALOID and rhythm-game soundtracks.
- The music video was produced by magarikado, and the jacket illustration was drawn by Shirogane Hina.
- For its first month in maimai MiLK, Magical Flavor was exclusive to the Survival Course '歴代テーマ曲ランダムコース' (Random Theme Song Course), meaning players could not select it freely.
- From January 23, 2018, the song could be unlocked by exchanging five Cheese, MiLK's in-game currency earned through gameplay.
- Starting with MiLK PLUS on June 21, 2018, Magical Flavor became available by default to all players.
- The Standard Expert chart, designed by Tamagodoufu (玉子豆腐), has undergone multiple level revisions: it started at Lv 9 in MiLK, was raised to Lv 10 in UNiVERSE+, and was later adjusted to Lv 10+ from BUDDiES+ onward.
- The Standard Master chart by Happii (はっぴー) originally launched as Lv 12, was raised to Lv 12+ in でらっくす+, then to Lv 13 in UNiVERSE+, and has remained at Lv 13 with a 13.3 constant through subsequent versions.
- DX charts for Magical Flavor were added nearly eight years after the song's original debut, arriving in maimai でらっくす CiRCLE on September 26, 2025, initially as a Circle Festa seasonal unlock.
- The DX Master chart by Kyomurin (きょむりん) features a notably high Slide-note count (55) and Touch-note count (41) relative to its total 547 notes, a signature of DX-era chart design.
- In the original maimai MiLK release, the song's genre was listed as 'ORIGINAL & JOYPOLIS.' It was reclassified to 'ORIGINAL' in でらっくす, and finally moved to the 'maimai' genre during でらっくす PLUS.
FAQ
- Who composed Magical Flavor?
- Magical Flavor was composed by DECO*27 (Kosuke Terayama), a highly influential Vocaloid producer. The arrangement was handled by emon (Tes.), and the vocals were performed by Tia.
- What version of maimai did Magical Flavor debut in?
- Magical Flavor debuted in maimai MiLK, released on December 14, 2017. It later received DX charts in maimai でらっくす CiRCLE, released on September 26, 2025.
- What is the BPM of Magical Flavor?
- Magical Flavor has a BPM of 98, making it one of the slowest original songs in the maimai series and giving its charts a relaxed, mid-tempo feel.
- Who designed the Master charts for Magical Flavor?
- The Standard Master chart was designed by Happii (はっぴー) with a 13.3 difficulty constant, and the DX Master chart was designed by Kyomurin (きょむりん) with a 13.2 difficulty constant.
- Was Magical Flavor always freely playable?
- No. For its first month (December 14, 2017 – January 22, 2018), Magical Flavor was exclusive to a Survival Course and could not be selected directly. From January 23, 2018, it became unlockable via five Cheese, and was made available by default starting with MiLK PLUS on June 21, 2018.
- Who is the vocalist on Magical Flavor?
- The vocals on Magical Flavor are performed by Tia, a Japanese singer who has contributed to numerous anime and game soundtracks.
- What is the genre of Magical Flavor in maimai?
- Magical Flavor is categorized under the 'maimai' genre (originally 'ORIGINAL & JOYPOLIS' in MiLK, then 'ORIGINAL' in でらっくす, and moved to 'maimai' during でらっくす PLUS).
- How long is Magical Flavor?
- Magical Flavor has a length of 2 minutes and 3 seconds.
External Links
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