Overview
"UMAI NAME IS UMAMI CHAN" (ウマイネームイズうまみちゃん) is a high-energy, playful pop track by the artist UMAINA, added to maimai as part of the maimai でらっくす PLUS (DX PLUS) update on September 4, 2020. The song was originally composed as the theme for the Kumamoto Reconstruction 10-support Project (熊本復興支援10援プロジェクト), a campaign tied to the beloved Japanese snack Umaibō, the iconic 10-yen (now 15-yen) corn snack stick that has been a staple of Japanese convenience stores for decades. The title is a pun: swapping out the "my" in "My name is…" (マイネームイズ) for "umai" (うまい), which means both "delicious" and "skillful" in Japanese, a double entendre that perfectly captures the song's cheeky, snack-fueled energy. The PV features the character Umami-chan, introduced as the younger sister of Umaemon (うまえもん), the mascot-like figure associated with Umaibō. In-game, the music video is a specially edited presentation: it plays the full PV up to the staff credits, then transitions to the jacket artwork before showing a side-cropped version of the PV's staff roll during the outro, a unique edit that differs from the standard PV-sized version. The song's charts were designed by ロシェ＠ペンギン for both the Expert and Master difficulties, with the Master chart sitting at level 12 with a difficulty constant of 12.0.
Videos
Charts
DX
BASIC
2(2)
89 notesDesigner: -|Tap 60Hold 11Slide 3Touch 12Break 3
ADVANCED
6(6)
241 notesDesigner: -|Tap 200Hold 15Slide 13Touch 9Break 4
EXPERT
8+(8.6)
361 notesDesigner: ロシェ@ペンギン|Tap 241Hold 47Slide 36Touch 21Break 16
MASTER
12(12)
544 notesDesigner: ロシェ@ペンギン|Tap 380Hold 14Slide 109Touch 22Break 19
Trivia
- The song was created as the official theme for the Kumamoto Reconstruction 10-support Project (熊本復興支援10援プロジェクト), a charity campaign linked to the Umaibō snack brand to support recovery efforts in Kumamoto Prefecture.
- The character appearing in the PV is Umami-chan (うまみちゃん), introduced as the younger sister of Umaemon (うまえもん), a mascot character associated with the Umaibō snack line.
- The in-game version of the song is not the PV-sized edit but rather a full-length version that was cut and edited for the game. The resulting video presentation follows a three-part structure: the PV (playing until just before the staff credits appear), a cut to the jacket artwork, and finally an outro showing a side-cropped version of the PV's staff roll.
- Umaibō (うまい棒), the snack that inspired the song and project, was sold at 10 yen for 42 years before a price increase to 12 yen in April 2022, and then to 15 yen in October 2024, price changes reflected in the wiki's footnotes as contextual trivia.
- The Basic chart originally debuted at level 1 during the maimai でらっくす PLUS through UNiVERSE versions, and was raised to level 2 starting from UNiVERSE+.
- The song's title is a pun: ウマイ (umai, meaning 'delicious' or 'skillful') replaces the expected マイ (my) in the English phrase 'My name is…', resulting in 'UMAI NAME IS UMAMI CHAN', a playful introduction for the character.
- The jacket art depicts Umami-chan, recognizable from the Umaibō snack branding and the song's PV.
- Several unlockable in-game titles reference Umaibō flavors, including やさいサラダ味 (vegetable salad flavor), コーンポタージュ味 (corn potage flavor), たこやき味 (takoyaki flavor), and めんたい味 (mentaiko flavor), all actual Umaibō varieties.
FAQ
- Who composed 'UMAI NAME IS UMAMI CHAN' for maimai?
- The song was composed by the artist UMAINA. It was created as the theme for the Kumamoto Reconstruction 10-support Project, a campaign tied to the Umaibō snack brand.
- What version of maimai introduced 'UMAI NAME IS UMAMI CHAN'?
- The song was added in maimai でらっくす PLUS (DX PLUS), released on September 4, 2020. It is categorized under the POPS＆アニメ genre.
- What is the meaning behind the title 'UMAI NAME IS UMAMI CHAN'?
- The title is a pun on the English phrase 'My name is…' (マイネームイズ), with 'my' replaced by 'umai' (うまい), a Japanese word that can mean both 'delicious' and 'skillful'. It serves as a playful introduction for the character Umami-chan, who is the younger sister of the Umaemon mascot associated with Umaibō snacks.
- What difficulty levels are the charts in 'UMAI NAME IS UMAMI CHAN'?
- The song has four DX chart difficulties: Basic at level 2, Advanced at level 6, Expert at level 8+ (constant 8.6), and Master at level 12 (constant 12.0). The Expert and Master charts were designed by ロシェ＠ペンギン.
- Who designed the Expert and Master charts for 'UMAI NAME IS UMAMI CHAN'?
- Both the Expert and Master charts were designed by ロシェ＠ペンギン (Roshe@Penguin).
- What are the unlockable titles for 'UMAI NAME IS UMAMI CHAN'?
- The titles reference various Umaibō snack flavors. Examples include やさいサラダ味 (vegetable salad flavor, unlocked by Basic FULL COMBO), コーンポタージュ味 (corn potage flavor, Advanced FULL COMBO), たこやき味 (takoyaki flavor, Expert FULL COMBO), and めんたい味 (mentaiko flavor, Master FULL COMBO). The highest-tier title 上手い棒 (Umai Bō) is awarded for an ALL PERFECT on Master.
